Few places on the French Riviera capture timeless glamour quite like Hôtel Belles Rives. The iconic Art Deco hotel in Cap d’Antibes has long been associated with Riviera elegance, literary history, and the effortless sophistication of summers on the Côte d’Azur.
This season, Burberry has taken over the legendary seaside property with one of the chicest luxury collaborations of the summer.
Image credit: Burberry
Burberry Takes Over the Riviera
For Summer 2026, Burberry partnered with Hôtel Belles Rives to transform the hotel’s famous beach club and terraces into a fully immersive Riviera escape. Throughout the property, the British fashion house introduced its signature aesthetic in a way that feels refined, understated, and perfectly aligned with the spirit of the hotel.
The exterior styling is what truly makes the collaboration stand out. Burberry’s iconic check has been reimagined in deep Riviera blue tones across the pool club’s loungers, parasols, cushions, and seaside seating areas. Against the backdrop of white yachts, teak wood, and the sparkling Mediterranean, the entire space feels effortlessly cinematic.
Image credit: Burberry
Even the smallest details have been considered. From custom Burberry branded accents to the elegant symmetry of the striped loungers lined along the jetty, everything feels intentionally curated without ever feeling overwhelming.
What makes the collaboration feel so elevated is its restraint. Burberry did not attempt to reinvent the atmosphere of Hôtel Belles Rives. Instead, the house enhanced what was already there. The timeless Riviera glamour, the Art Deco architecture, the polished seaside elegance.
The result feels less like a fashion activation and more like stepping into the perfect European summer fantasy.
